Annals of less persistently being confused with more

Last week, we had a meeting with a client who predictably bleated ‘Less is more!’ at us while trying to explain his misgivings about the direction of the book we’re creating for him. I was tempted to point out to him that, actually, less isn’t more, it’s less and more is more, but decided to hold my tongue and nod, pseudo-enlightenedly.

I’ve blogged before on my feelings about this catch-phrase and my appreciation for Milton Glaser’s counter-proposal that ‘just enough is more’. The Polish Blues Brothers poster that Krafty blogged on is one piece of evidence in the case there is sometimes room for busyness in good design: it’s the jaunty details, the complexity, the sense of bustle and personality here that makes it such a winner. The same can certainly be said for this James Brown poster designed by Sergio Moctezuma at Tribal DDB that I discovered while researching type-only posters for an assignment I gave to my Prague College students. Like the Blues Brothers poster, there’s a visual generosity here that doesn’t often occur in the realm of high modernism. Of course, it also resembles the Blues Brothers poster in terms of its distinct blue cast and the evident love of hand-lettering.


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