Czech Mex

A rejected directional sketch I did for our client who’s selling burritos in Prague:


For such an indispensable and delicious foodstuff, the burrito sure is a difficult thing to make look good. It often winds up looking like an amorphous blob when illustrated and downright repulsive when photographed. There’s a real need in this project, moreover, to show it in a way that’s both appetizing and readily identifiable, as lots of central Europeans are somewhat fuzzy on the whole concept. We discovered that my fellow designer here at the studio, a Ukranian fellow, had no idea whatsoever what they’re about.

I kinda like this pseudo-woodcut look, but we collectively resolved to go in a more diagrammatic ‘Tech Mex’ direction, which is fine with me. I would happily sign the rights to this over to anyone who would overnight FedEx me a Mission burrito in exchange. All this burrito-related design work is making me really hungry.

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