When design isn't sexy

One thing about design is that it’s a lot easier to make a logo for a film production company, an architecture firm or some cool record label than it is for an insurance group, a box manufacturer, or Hypercompuglobalmegamart. As a result, we’re always showcasing work we’ve done for more interesting clients, whereas the work we’ve done in the trenches- to salvage something visually interesting out of something conceptually barren- is generally glossed over, even when it often involves more creativity and persistence.

This is one of my favorite things I’ve done for a boring project. It was a proposed logo for a tax training program run by one of the major international accounting firms (I won’t say which one because I’d rather that the client not accidently Google this post, but I think you can guess who it is if you have any familiarity with the brand). What could be less promising than that?


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